• General

    How to Use Twitter for Lead Nurturing

    How do you turn your Twitter followers into valuable prospects, customers and brand advocates? As the quarterly campaign approach is replaced by a continuous dialogue, Twitter can help you listen in to what your target market is talking about. Part of a nurturing strategy should find you joining in the conversations in a timely and appropriate way. Conversations can quickly and effectively boost your business both in stature, leadership and expertise. Effective listening, quality content and conversation are key to cultivating a long-term relationship with prospects. Repeat sales, brand building and trust should be all part of your nurturing. Here are six important areas to consider as you embed Twitter…

  • General

    SEO Tools to Improve Your Internet Marketing Efforts

    If you’re striving to make your search marketing campaign well-organized and profitable, you’ll definitely need reliable SEO tools. Today the industry provides website owners with a bulk of internet marketing software that caters for a variety of their needs. Still choosing out of this diversity is not simple. This article is aimed at reviewing most popular SEO tools, both free and paid. SEO tools might be divided into those from search engines and the third party ones. SEO Tools Provided by Search Engines The first group includes Google AdWords Keyword Tool, Google Webmaster Tools, Google Suggest, Yahoo! Site Explorer, and Yslow. Google AdWords Keyword Tool The tool is meant for…