While often unpopular with locals, people who wish to cash in on their gardens get a lot of help from planning laws. According to Craig Noel of Strutt & Parker, it is becoming very difficult for planning authorities to resist applications to build houses in back gardens, thanks to one of the new planning guidelines, PPG3, which obliges houses to be built at higher densities in future.
Your buyer profile can depend on what type of property you are selling, whether the land has been developed already, its location and market conditions, among other criteria. Is your likely buyer an individual looking for a lot for a new home? Or is your buyer going to be a builder or developer looking for land for their next project? Or is your buyer some combination of those, or someone different altogether? There may be different buyers for finished lots, rural acreage or a parcel of suburban land in a thriving new home market.